According to a recent report, $186.7 billion could be wiped off the combined enterprise value of firms such as PepsiCo, Nestle, Heineken and Danone if they were prevented from using logos, familiar brand colors and images.
It found that the Coca-Cola Company could lose $47.3 billion from the value of its brands if it was forced to put sugary beverages such as Coke and Powerade in plain bottles, while rival PepsiCo could lose $43 billion. The report also suggests that AB In-Bev could lose $43.3 billion, with its Bud Light and Budweiser brands most at risk. * #TradingFacts
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*Information source: cnbc
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